The Story Behind Kiss Naturals

Since 2008, Kiss Naturals has been helping kids create their own natural body care products — screen-free, hands-on, and always 100% natural.

Our Story

It all started in 2008 in Knowlton, Quebec, when Michael came home to find his daughters making lip balm. The first ingredient? Propylene glycol — also found in windshield washer fluid.


That moment changed everything. Michael began formulating all-natural recipes for lip balm, soap, bath bombs, and perfume, turning a concern into a mission: give kids the power to make their own body care products from scratch, with ingredients they can actually pronounce.


Today, Kiss Naturals has sold over a million DIY kits across Canada and the United States. Every kit is STEM-focused, low-waste, 100% natural, cruelty-free, and proudly made in Canada.

What We Stand For

100% Natural

Every ingredient is safe enough to pronounce — and safe enough for little hands.

STEM-Focused Learning

Kids learn real science — measuring, mixing, and creating — through the power of play.

Screen-Free Fun

Hands-on activities that bring families together — no batteries, no Wi-Fi required.

Made in Canada

Proudly handcrafted in Cowansville, Quebec, with love and care in every kit.

Animal Friendly

Cruelty-free and vegan. No animal testing, ever.

Low Waste

Recyclable and reusable packaging, because we care about the planet as much as you do.

Meet the Team

Behind every kit is a team that genuinely loves what they do. From formulating and
producing to designing and sharing our story with the world — meet the people who make Kiss Naturals happen.

Michael Wiesel, Founder and CEO of Kiss Naturals, with his two daughters

Michael Wiesel

Founder & CEO

“Michael started Kiss Naturals in 2008 with help from his two daughters and their mom. Creating natural formulations came naturally — he’d been making all-natural soaps for their country store in Knowlton. A strong supporter of small business, Michael is always involved in different ventures. When he’s not working, you’ll find him playing guitar or biking.”

Melanie Ewing, Production Manager at Kiss Naturals, holding a beaker of natural lip gloss

Melanie Ewing

Production Manager

“Melanie joined Kiss Naturals in 2020, at the start of the pandemic. She runs the production of our kits — from melting and pouring to assembly. Always reinventing the way we produce our products, Melanie is fully involved in the design and creation process from the very start.”

Diana Varela, Digital Marketing Specialist at Kiss Naturals

Diana Varela

Digital Marketing Specialist

“I’m the one making sure families around the world find Kiss Naturals — so their kids can create something fascinating, feel proud of it, and say ‘I made this myself!’ with the biggest smile. Digital marketing is my craft kit, and I never run out of ingredients.”

Camila Duque, Graphic Designer and Illustrator at Kiss Naturals

Camila Duque

Graphic Designer & Illustrator

“I love combining creativity and storytelling through illustration and design. Whether it’s creating characters, packaging, or playful visuals, my goal is to make every product feel fun, welcoming, and full of personality.”

María Paula, Social Media Creative at Kiss Naturals

María Paula

Social Media Creative

“As a mom, I understand how important quality time is for every child. That’s why I’m in charge of supporting the team in design and social media — so that every piece of content reaches you and your children with love, fun, and creativity.”

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